Research Company Tells Printer Vendors To Greenwash Image

Posted on November 21, 2007. Filed under: greenwashing |

Apparently without realizing or caring that greenwashing is a negative term, Lyra Research, which tracks the digital imaging industry, sent out an email newsletter yesterday with the headline: “Printer Vendors Need to Greenwash Their Image,” CNET reports. The newsletter described how companies aiming to appeal to green consumers are painting a green face, without necessarily cleaning By Environmental Leader
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