The Carbon FootPrint of "Hybrid Owners"

Posted on December 6, 2007. Filed under: Uncategorized |

Sounds like someone bought a Hybrid to offset “gluttonous lifestyle”.

Hybrid Owners Are Rich, Older And Activescarborough_hybrid2.jpg
Rich, older and active are adjectives that describe today’s hybrid vehicle owners, who also tend to be Democrats and Independents, according to (pdf) a recent analysis from Scarborough Research, Marketing Charts reports.

Among Scarborough’s other findings:

  • Nearly half (42%) of US households that own or lease at least one hybrid vehicle have an annual income of $100,000 or more – more than twice the national average.
  • Hybrid Owners also skew older than average, and are 23% more likely than average to be age 50+.
  • Hybrid Owners’ politics:
    • The Democratic party includes the highest percentage of Hybrid Owners, 38%, whereas 14% are Republican, and 34% are Independent

“In marketing hybrids, local dealerships have an opportunity to tap into the high incomes and high-activity level of this consumer group with advertising and promotions,” she said.

My Suggestion, offer “gluttonous lifestyle – guilt offset credits” with the purchase of every new hybrid… oh wait they already do (Carbon Credits).

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