GE "Love for Coal" to promote "eco-imagination"

Posted on December 29, 2007. Filed under: greenwashing |

FROM: TreeHugger
Remember this little ditty? Though a bit dated now – the spot was originally aired in mid-2005 – this effort by GE to promote its “eco-imagination” campaign remains a classic in what not to do in green marketing.

GE was eventually pressured into dropping the ad campaign after it received numerous complaints from coal mining families. Companies (including GE) have grown more savvy over the past few years in “branding” themselves as responsible stewards of the environment – though greenwashing (unfortunately) is still all too common.

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